Companies often deal with intellectual property (IP) for the first time when an invention is to be protected.
At this point, however, a company usually already has a large number of IP values: A specific product, perhaps also an individual brand or company name, but also a special know-how of the employees belong to it.
IP values are particularly diverse in the area of patents – and can become costly if they are not observed or not used. Examples are employee inventions, the technical improvement of a device or process in use, licensing and licensing agreements.
An IP strategy should now help to protect, defend and exploit the company’s entire intellectual property. It is basically a value chain of the business model.
To this end, it makes sense to deal with the company’s own goals, its competitors and the current status and type of administration of its own intellectual property rights. The entire company should also be involved in the IP strategy.
An IP strategy not only affects the management, but also sales, controlling and the creative department.
Companies today have effective opportunities to take action against imitators and counterfeiters of their own products or services. We are happy to support you in many ways.